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A Beginners Guide to Traffic Monetization


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So you have a website, you worked hard on it and finally, it’s picking up! but so far it’s not making you any money.
This may seem hard to believe but it’s actually relatively easy to monetize your website traffic if you know what you’re doing.
The key is to find the right balance between advertising and user experience so that your visitors are still come back and spend more time on your site without being overwhelmed by too many ads or not enough content.
Here is our beginners’ guide to get you started.

How is monetization related to your website?
It’s pretty simple, really. Website monetization is the process of turning incoming site traffic into revenue.
Your website offers content, that you work hard to improve daily. Instead of just offering users your content for free, you can target your traffic with ads for which Advertising Networks will reward you, based on a variety of models such as CPM = cost per impression (view), CPC = cost per click, or CPA= cost per action

Ad networks connect the publishers’ quality traffic to the advertisers’ best fit offers to create the highest revenue. Publishers are anyone who has a way to generate traffic- such as website owners. So all you need to do when partnering with your ad network is continue to maintain your website content and traffic in order to reach your full potential of ad profit.
The main parameter here is your amount of traffic. The more traffic you have on your website and the better the GEO breakdown is, the higher your profit will be.
This does not mean to exclude you from using ads if your website has less than 10,000 users, you can begin with any size and any GEO but when using an ad network you should work on enlarging your traffic and reaching tier 1 traffic to increase your profits dramatically.

Formats to choose from when monetizing your website

Pop Ads
The most popular, top-performing ad solution.
This ad appears when your user clicks anywhere on the page and opens in a New Tab, New Tab Under, or New Window depending on the publisher’s preference.
When using this format, you can also choose to integrate our Adblock solution. Allowing the pop ads to reach all users, even if they have an AdBlock installed
Pop ads can be used alongside a variety of other ad formats making them one of the most popular solutions among our publishers. Using this format will help you monetize 100% of your incoming traffic, from al GEOS and Browsers with much higher rates than “regular” display ad placements.

Adblock Solution

This additional function allows pop ads to reach all users even if they have an AdBlock installed. Due to the continuous increase in the use of Adblocks worldwide, this solution is crucial to prevent the conversions lost on Adblock users.

This format is available when using our pop ads.

Two easy implementation options, either use JS code- which may require updates from time to time or Server to Server integration- where the script updates itself constantly, this kind of implementation requires minor development skills but is highly recommended as it works for 99% of the users 100% of the time.

Push notifications

An extremely popular format that blends perfectly with other ads.

This ad appears as a small notification banner on both mobile and desktop devices and asks the user to opt-in to the push notification service. If the users subscribe to the service, the website will be able to send them push notifications to the subscribed device, every time that the user clicks on the push notification that he receives you get paid.
Depending on the ad formats chosen, you will receive payment for your traffic using different parameters.

CPM = cost per impression (view), is the parameter used when you are advertising with pop ads.
CPC = cost per click is used for the native banners and interstitials.
CPA = cost per action is used when setting up a push native.

At the end – it all comes down to profit in USD.