Despite being one of the oldest online marketing strategies, email marketing has unfortunately become synonymous with spamming. I personally receive 20-30 spam emails daily, leaving me wondering why marketers continue to send them, despite knowing the extremely low success rate of getting someone to open, let alone convert.
So, is it still possible to run a successful email marketing campaign in today's digital landscape?
So, is it still possible to run a successful email marketing campaign in today's digital landscape?