If you have the money to be able to invest in advertising, I would go for it, especially if you start to see results from it.
It's a good way to do drive traffic to your website but it's better to consider the cost and what you're likely going to get in terms of traffic and conversion. If it's too expensive for what you're getting, it's better to look for another alternative.I think this is an effective method to get some real traffic. Get yourselves a nice ad banner on a popular website, and get referrel traffic. They ask more money based on how much traffic they get.
It is a win-win as both parties get benefits.
That is true. From my experience with online marketing, targeted traffic is far more valuable than just chasing big numbers. There is little point in getting thousands of visitors if nobody clicks, engages, or buys what you are offering.Placing banner ads on popular websites can help bring in new visitors, especially when the audience matches what you are promoting. However, it's very important to look beyond the traffic numbers and consider whether those visitors actually engage with the content or make purchases. Getting traffic is good but getting the right traffic matters more.