How to set a marketing budget?

[Kennysplash]

We need budget for every financial journey we embark on. Setting a marketing budget depends on your business, your goals, and your resources. You need to consider how much you can afford to spend, what you want to achieve, and what marketing channels are most effective for your target audience.

You can start by setting a total marketing budget, then allocate funds to different channels based on their effectiveness.

 

[Ryder]

It's wrong to embark on any marketing project for your business without a good plan, strategy and budget. Having a clear defined goal will decide how your budget would look like.