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To the best of my knowledge, the average affiliate commission rate is usually set to be between 5% to 30%. It depends on what you want to work with based on your project.
Some companies are very stingy when it comes to the percentage they pay affiliate marketers for their products. Personally, I think they should pay at least 10 to 15%.
To consider a fair percentage depends on the type of product, its price and how much effort it takes to make a sale. By selling regularly and easily, one can gather more commission than those that are more expensive even when the percentage are very small.
For me, I would consider how much I could actually earn from each sale, not just the percentage.