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Guide SEO Guide

Illusion

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Welcome to the SEO Guide lets start off with what SEO means!

SEO — search engine optimization



As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.



Using this beginner's guide, we can follow these seven steps to successful SEO:



Crawl accessibility so engines can read/index your website

Compelling content that answers the searcher’s query

Keyword optimized to attract searchers & engines

Let's start off with number 1!

Here are some ways to ensure search engines can crawl/index your website

Avoid robots.txt blocking

First, you’re not required to have a robots.txt file on your website; millions of websites are doing just fine without one. But if you use one (perhaps because you want to make sure your Admin or Members-only pages aren’t crawled), be careful not to completely block spiders from your entire website.

In no circumstances should your robots.txt file have something like this:

User-agent: *

Disallow: /

That code blocks all spiders from accessing your site. If you ever have questions about using a robots.txt file, visit https://www.robotstxt.org/

Also avoid incorrect XML sitemap settings

An XML sitemap lets you give a list of URLs to search engines for possible crawling and indexing. They’re not a replacement for correct on-site navigation and not a cure-all for situations where your website is difficult to crawl.



If implemented properly, an XML sitemap can help search engines become aware of content on your site that they may have missed. But, if implemented incorrectly, the XML sitemap might actually deter spiders from crawling.



Number 2.

Compelling content that answers the searcher's query. Keyword optimized to attract searchers & engines. Great user experience including a fast load speed and compelling UX. Share-worthy content that earns links, citations, and amplification.

3 Key factors to always remember

Choosing a trending topic.

Increasing semantic relatedness.

Raising chances of getting into Google’s Featured Snippet.

Number 3.

Keywords! Keywords! Keywords!

To drive searchers to your site, you must optimize for the keywords they’re searching for, and analyzing the popularity of keywords helps you gauge the size of a potential online market.

By adding optimized keywords into your website content, you can connect instantly with potential people and address their needs.

By analyzing the words that your users use, you get an idea of their needs and how to service those needs.
 
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